3 Techniques to Help you Really Understand your Customers
What do companies such as Amazon, Airbnb and Apple have in common? Apart from all starting with the letter ‘A’ and being successful in their respective industries, these three companies place a huge emphasis on understanding their customers. Establishing a detailed understanding of your customers is essential in achieving business goals and creating a customer experience that is a key competitive advantage today.
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The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.
