Future Squared Episode #140: How to Identify Synergies between Corporates and Startups

Future Squared Episode #140: How to Identify Synergies between Corporates and Startups
May 3, 2017

Future Squared Episode #140: How to Identify Synergies between Corporates and Startups

It’s been well documented by the likes of Steve Blank and Clayton Christensen that if you want explore disruptive innovation in a large company, you have to redesign or create parallel processes, systems and values internally in order up to support behaviours critical to innovation - think moving fast and experimentation. Failing that, take innovation outside of the building by spinning out a company with its own processes, systems and values.

But the kicker here is to not treat the spin off as an independent startup, otherwise you might be better off simply setting up a corporate venture capital arm to invest in startups.

A better approach is to leverage your relative strengths to mutual benefit. A large corporate will bring domain expertise, networks, distribution channels, customers and resources to the table.

Listen to hear how to identify synergies to accelerate growth.

Listen on iTunes: goo.gl/sMnEa0Listen on Stitcher: goo.gl/OqEVCy

If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski

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For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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