Most of us are familiar with Maslow’s Hierarchy of Needs. The theory on psychological health is now almost 70 years old, but rings as true today as it did when it first emerged in 1943. It is even more pronounced today with the emergence of millennials in the west who tend to chase purpose rather than just profit, in stark contrast to prior generations, a testament to having already met their other needs. One could draw parallels between this hierarchy and the hierarchy of needs when it comes to innovation within a large company. In this FFF, I dig a little deeper into what I’ll dub the Hierarchy of Needs for Corporate Innovation.
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