Justin Lokitz is an experienced strategy consultant and business designer who is responsible for the Business Models Inc. office in San Francisco and Silicon Valley, CA USA. He supports organizations by getting teams to think broadly and expansively about their own strategies and business models. Using his power to connect-the-dots, Justin has an impressive ability to get organizations thinking like start-ups and industry disrupters. What’s more through his expert facilitation skills, Justin has a proven track record of guiding organizations to ‘aha’ moments.
With 15+ years of experience of managing products and business model strategies for large, multi-national corporations, like Autodesk and Oracle, as well as small start-ups, Justin leverages his experience across a wide range of industry sectors to help large companies think, innovate and design more like start-ups, while helping start-ups find sustainable business models. Whether he is helping teams innovate, scale new products, or create sustainable strategies for the future, Justin does so by making strategy design an engaging experience.
Justin holds a BA in Environmental Science and Geography, from University of California Santa Barbara, a MBA in Design Strategy, from California College of the Arts, as well as professional certifications in software development and product management, from University of California Berkeley.
Topics Discussed:- Design a better business book- 20 different tools in the book- Using the tools that suit your business- Ideation tools- Developing and writing a business book using design thinking- The challenges of getting companies to become innovative- Becoming partners in business and speaking to your customers- The unwillingness of large companies to accept uncertainty- Using reports and data in the right ways to back a strategy- Looking longterm and scaling- Understanding your customers (Blog post link below)
Show Notes:Business Models inc -www.businessmodelsinc.com/connect/team/justin/ The Book - designabetterbusiness.com/ Justin's Linkedin - www.linkedin.com/in/jmlokitz Justin's Twitter - twitter.com/jmlokitz The book on Amazon - www.amazon.co.uk/Design-Better-Bu…on/dp/1119272114 3 simples ways to understand your customers and win - designabetterbusiness.com/2016/05/12/3…ers-and-win/ - Eric Ries' Longterm Stock Exchange - qz.com/704657/eric-ries-ltse…-term-stock-exchange/ -
Books mentioned by Steve:Value Proposition Design - www.amazon.co.uk/Value-Propositio…-x/dp/1118968050 Business Model Generation - www.amazon.co.uk/Business-Model-G…rs/dp/0470876417
Tools Mentioned:Google Sprint methodology - developers.google.com/design-sprint/
Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.
To sign up to our mailing list head to www.futuresquared.xyz
For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us
Receive thought leadership in the form of blogs, ebooks, innovation resources, videos, invitations to exclusive events as well as the latest episodes of Future², our iTunes chart-topping podcast all about corporate innovation and entrepreneurship.
Access more blogs, podcasts, videos, innovation, tools, ebooks and more just like this one here!