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Why Design Thinking is Failing at your Company (+ The Right Framework)

Why Design Thinking is Failing at your Company (+ The Right Framework)
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Design thinking is starting to gain traction in many large organisations. It is being recognised as a powerful way to drive innovation and subsequently companies are upskilling their employees on the methodology. Excited employees can’t wait to apply design thinking after receiving training on the topic, however it is sometimes not that easy.

Here are six roadblocks that are stopping organisations from successfully embedding design thinking.

It boils down to not following the proper design thinking framework.

1. Not measuring success

Companies often fall into the trap of implementing a new methodology but failing to measure its success.

Here are a few ways to measure the ROI on design thinking:

  1. Training - number of people upskilled and coached in design thinking
  2. Project - number of projects that have applied design thinking
  3. Employee satisfaction - measure the impact design thinking is having on employee satisfaction (eg. surveys, feedback from projects)

2. Only applying design thinking end to end

When learning design thinking it is essential to understand the end to end process, from empathy to test. Companies often try to apply this same exact end to end process for every problem encountered. This doesn’t always work because design thinking is a non-linear process.

Ensure that design thinking is applied in a way that works best for your problem.

For instance:

  • You may move from test to ideate: Tests create new ideas for a project.
  • You may move from prototype to ideate: Learn from prototypes to spark new ideas.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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Stop talking. Start making.

This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

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100 DOS AND DON'TS FOR CORPORATE INNOVATION

To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Stop talking, Start making: A guide to design thinking

This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

STEP INTO THE METAVERSE

Unlock new opportunities and markets by taking your brand into the brave new world.

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Shay Namdarian

Shay is the General Manager of Customer Strategy at Collective Campus. He has over 10 years of experience working across a wide range of projects focusing on customer experience, design thinking, innovation and digital transformation. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture.

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