CONNECT WITH OUTSIDE INNOVATORS AND BUILD...FAST!

Engage outside coders, designers, growth hackers and entrepreneurs to build new solutions.

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  • FOR CORPORATES WHO WANT TO
  • CONNECT WITH THE ENTREPRENEURIAL ECOSYSTEM
  • STRETCH THE THINKING OF EMPLOYEES
  • DRAW ON DIVERSE PERSPECTIVES TO COME UP WITH FRESH IDEAS
  • BUILD PROTOTYPES TO TEST NEW SOLUTIONS WITH CUSTOMERS
  • GET BUY-IN FOR INNOVATION INITIATIVES
  • SUPPORT MINDSET AND CULTURE CHANGE

Open hackathons bring together outside innovators with employees to come up with new ideas, build prototypes and test market appetite for those ideas.

“IDEAS ARE A COMMODITY, EXECUTION OF THEM IS NOT.”
MICHAEL DELL

Large companies have a track record of taking months, if not years, getting new products to market at an inflated cost and at a performance that falls way below expectations. Why? Because they don’t spend enough time validating the problem, solution, customer segment and other fundamental business model building blocks before going into full-blown development mode, often recruiting too many team members, adding too much complexity and forgetting all about the customer.

An old adage in Silicon Valley is “the companies that learn the fastest win” and by participating in a hackathon, we can help you learn much faster than you ever could from within the comfortable surrounds of your business units which are usually fraught with process and red tape that inhibit you from running experiments and speaking to customers from day one.

We’ve facilitated hackathons for regulated companies in the health insurance industry, such as Australian Unity, and ran 36 experiments across 5 ideas in just two days, killing some ideas, promoting others and generating new compelling insights that project teams were blind to before the hackathon.

A hackathon is a great way to come up with ideas but more importantly rapidly prototype those ideas and get in front of customers in a matter of hours to quickly learn whether or not your idea is worth developing further.

Large companies have a track record of taking months, if not years, getting new products to market at an inflated cost and at a performance that falls way below expectations. Why? Because they don’t spend enough time validating the problem, solution, customer segment and other fundamental business model building blocks before going into full-blown development mode, often recruiting too many team members, adding too much complexity and forgetting all about the customer.

An old adage in Silicon Valley is “the companies that learn the fastest win” and by participating in a hackathon, we can help you learn much faster than you ever could from within the comfortable surrounds of your business units which are usually fraught with process and red tape that inhibit you from running experiments and speaking to customers from day one.

We’ve facilitated hackathons for regulated companies in the health insurance industry, such as Australian Unity, and ran 36 experiments across 5 ideas in just two days, killing some ideas, promoting others and generating new compelling insights that project teams were blind to before the hackathon.

Our Approach
1. Break out into cross-functional teams
2. Ideation (it’s best if this is done before the hackathon)
3. Map out concepts and business models
4. Define target customer segments and where to find them
5. Define key assumptions
6. Define target metrics
7. Develop prototypes
8. Test prototypes and generate data
9. Learn, update business model and repeat steps 3 to 7 as many times as possible during the hackathon to determine next steps - kill the idea, take it further or pivot towards a different direction

With offices in Singapore and Melbourne, we can provide this service across all of Asia-Pac.

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OUR APPROACH

01
Determine hackathon objective
02
Determine if hybrid (employees and outsiders) or outsiders only
03
Create a marketing campaign to attract outside participants
04
Break out into cross-functional teams on Friday night
05
Ideation
06
Map out concepts and business models
07
Define target customer segments and where to find them
08
Define key assumptions and metrics of success
09
Build prototypes
10
Test prototypes with customers and generate data
11
Learn, update business model and repeat steps 3 to 7 as many times as possible during the hackathon to determine next steps - kill the idea, take it further or pivot towards a different direction
12
Reward the best ideas and highest performing teams with awards and prizes. This gives employees an opportunity to judge ideas.
13
Consider post-hackathon engagement with the outside innovators, where feasible.

WHY A HACKATHON?

We hear it all the time. "It takes us months to go from idea to prototype".

Oftentimes, the prototypes that are built focus too much on the product and its features instead of testing for customer appetite or business model validation.

Companies are also oftentimes constrained by group-think and a narrow world view that comes from inside the building, indoctrinated thinking.

Open hackathons bring together diverse and fresh perspectives and can teach your people a different way of testing in order to move your company away from taking few large bets, to many small ones, so that you can double down on doing more of what works, and less of what doesn't.

MORE THAN GLORIFIED LEGO

Our hackathons are all about identifying and solving problems that matter, designing business models, and defining make or break assumptions underpinning your ideas and building prototypes to test those assumptions with real customers. Your team members don't need to know how to code. Our hackathons are all about helping you find product market fit for new ideas so you know which ideas to avoid and which to pursue.

THE HACKATHON PROCESS

Hack your way to success. Get in touch.

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ORGANISATIONS WE WORKED WITH

INNOVATION INSIGHTS