Companies with large workforces tend not to effectively capture the challenges, insights, ideas and opportunities their employees see on an ongoing basis in a central location. This shortcoming forfeits valuable opportunities to deliver new value based on a wealth of untapped employee experience but can also result in a costly duplication of effort. It is also common for organisations to throw people together in a room and expect magic to happen, but there are so many things to consider.
Through the use of our ideation offerings your organisation can effectively harness and capitalise on the knowledge of your employees. The ideation process is your opportunity to generate solutions by combining your understanding of the problem and the customer. While it’s true that ideas are only as good as the execution and commercialised ideas are almost unrecognisable when compared to the initial idea, the greater and more reasonable your pool of ideas, the much higher your likelihood of getting to commercialisation and generating new lines of revenue for your organisation.
Furthermore, Steve Jobs didn’t come up with the idea for the graphical user interface - he observed it in action at Xerox’s Research Centre and ‘borrowed’ it for Apple. The more sources of ideas you have, the better off your organisation will be.
This is why it’s critical to have a number of different approaches to leveraging people for insights and ideas, not only from your own organisation, but also from your pool of customers, partners, suppliers and the general public.
The Maddocks team really enjoyed the session from Collective Campus and each team member gained a lot from it. I am excited about next steps to progress the top ideas that came from the session and the team cannot wait to start putting some of what they learned into practice.