Today’s successful brands think of themselves as media companies, and invest in myriad types of content across multiple channels.
Red Bull TV, Crunchbase News, and Jyske Bank TV are just three examples of sophisticated brand-turned-media empires in motion today.
Law firms, notorious for anchoring to the past, are lagging behind in this space, but a handful have amassed what amount to relatively modest but encouraging Twitter followings.
Here are the most influential law firms on Twitter, based on follower counts.
ACLJ is a constitutional law firm, led by Jay Sekulow, committed to defending religious liberty. The ACLJ also maintains what is essentially a media site (below).
White & Case is a long-standing global law firm with over 6,000 employees.
DLA Piper, the global firm with over 11,000 employees, comes in at third with a modest 41,300 followers.
The Institute for Justice (38,400 followers), is a national law firm that focuses on the protection of property, economic liberty, free speech and school choice.
Allen & Overy, the leading magic circle law firm, has amassed 38,300 Twitter followers.
Latham Watkins is a global law firm with leading transactional, litigation, and regulatory practices.
Jones Ward is a national law firm representing people who have been injured by the dangerous conduct of big pharmaceutical drug companies, and it has generated 34,700 followers.
The Legal Aid Society is the United States’ oldest law firm for low-income families and individuals, established in 1876. It has over 33,000 followers.
Lawyers Online, an ALSP from the United Kingdom, has generated 29,500 followers, despite little media and content production.
Freshfields, the prestigious London law firm, has amassed over 29,300 followers.
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Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create a more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, author of Wiley book, Employee to Entrepreneur: How to Earn Your Freedom and do Work That Matters, Harvard Business Review contributor, author of the Innovation Manager's Handbook vol 1 and 2, host of the Future Squared podcast, and keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski