How can we help you today?

Fill in the form below so we can explore ways to reach your goals or call us at 1800 577 346.

1 / 2
How can we help you?
One last step

Leave your details below and we'll be in touch.

2 / 2
Next step
Thanks! We have received your form submission, I'll get back to you shortly!
Oops! Something went wrong while submitting the form

6 Approaches to Corporate Innovation Programs

6 Approaches to Corporate Innovation Programs
What's new: K-Startup Grand Challenge 2020 for Australian/New Zealand Startups! More information here.

When it comes to corporate innovation programs there’s a number of different approaches that large organisations can adopt, however knowing which one to adopt can be a challenge, and oftentimes executives find themselves chasing after shiny metal objects such as innovation labs where strategic alignment is often an afterthought.

Below a simple three step approach to determining whether you should look internally or externally to drive innovation and based on your objectives, help you determine an approach that your organisation will be better placed to execute on.

Step 1: define your objectives (H1 BAU improvements, H2 adjacent innovation or H3 disruptive innovation)

Step 2: assess your organisation’s current state and capability to deliver on these objectives (free tool: benchmark your company's innovation capability)

Step 3: based on step 2, determine if you are going to invest internally, externally or take a hybrid approach to achieve said objectives (how much are you really willing to invest in culture change, structural change and capability uplift? Do you have the right people on the bus? Is it easier to work with startups and other external players? These are some questions you might want to ask yourself at this stage)

Matrix For Corporate Innovation Programs

Of course, the above focuses predominantly on overarching approaches and does not look at initiatives that may fall into one or more of these approaches such as idea challenges, hackathons, design sprints and more.

As with anything corporate innovation, there are no silver bullets - but by being more intentional about our approach, we are far more likely to succeed.

If your organisation is looking to or is assessing the way it goes about tackling corporate innovation, feel free to schedule a quick introductory all with me at to discuss your objectives and provide some guidance on what your best next steps might be.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

No items found.


To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

No items found.


Unlock new opportunities and markets by taking your brand into the brave new world.

Thanks for your submission. We will be in touch shortly!
Oops! Something went wrong while submitting the form.

Steve Glaveski

Steve Glaveski is the co-founder of Collective Campus, author of Time Rich, Employee to Entrepreneur and host of the Future Squared podcast. He’s a chronic autodidact, and he’s into everything from 80s metal and high-intensity workouts to attempting to surf and do standup comedy.

Ask me a question!