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Asahi Beverages

Hack Day

"It was a great format to get the right thinking going in the group as well as dealing/moving past some of the corporate gotchas!"

Stefanie Parry
HR Business Partner, Asahi


Asahi Beverages

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand. With a rich and varied history, Asahi Beverages markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands and innovative, new-to-market products. Asahi Beverages is a member of Asahi Group Holdings, one of Japan’s leading beverage companies, and comprises of some of Australia and New Zealand's most successful beverage businesses, including Schweppes Australia, Asahi Premium Beverages, Independent Liquor and The Better Drinks Co.



On the back of an innovation strategy workshop, Asahi wanted to start developing quick wins and case studies it could use internally to build buy-in and momentum for its innovation program and upskill key stakeholders in some of the fundamentals of innovation.


Collective Campus tailored a one-day hackathon for Asahi with the sole purpose of quickly and effectively building prototypes and performing customer testing for new ideas. CC also provided participants with some ideation tools and thought leadership prior to the hack day so that they could hit the ground running on the day.


The team from Asahi developed six prototypes, including:

  1. Augmented reality (AR) in bar experience targeting patrons 
  2. AR in liquor store experience targeting store owners
  3. AR bar finder 
  4. Happy Hour finder mobile app 
  5. Chatbot for sales reps 
  6. Online education test targeting liquor store owners

They learned that:

  1. Early stage innovation doesn't need to cost a lot of money or time 
  2. Jumping into conclusions can cost us significantly more time, money and employee moral 
  3. Our assumptions about what customers want can more often than not be wrong 
  4. We should model real world customer behaviour and run experiments to find out the truth 
  5. Customers will often give us insights that never even crossed our mind, simply by getting out of the building and showing them what we're thinking