BNP Paribas is an international banking group with a presence in 75 countries. It is one of the largest banks in the world. With strong roots anchored in Europe�۪s banking history, BNP Paribas supports its clients and employees in today�۪s changing world.
With competition within financial services increasing and customers becoming more demanding, BNP Paribas identified the need to focus on delivering a superior customer experience.
Collective Campus designed and delivered a live and interactive Customer Experience webinar. The webinar covered the following key fundamentals:- What is Customer Experience?- Why is Customer Experience important?- Importance of enhancing Customer Experience at each customer touch point- Identifying WOW moments for customers- Examples of Customer Experience in financial services
The BNP Paribas team achieved the following objectives:- Gained an understanding of the importance of customer experience and the need for consistency across the different interactions with your customers- Learned techniques that will give you a deeper and more intimate knowledge of your customers- Learned how customer experience has been applied successfully within financial services