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How to Generate Deal Flow for a Corporate Venture Capital (CVC) Firm

How to Generate Deal Flow for a Corporate Venture Capital (CVC) Firm
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In the world of Corporate Venture Capital (CVC), the key to success lies not only in making strategic investments but also in sourcing high-quality deal flow. For corporations aiming to invest in promising startups and foster innovation, generating a robust pipeline of potential investments is paramount. So, how can CVCs effectively generate quality deal flow that aligns with their strategic objectives? Here are some proven strategies, including the concept of Corporate Venture Capital as a Service (CVCaaS) and providers such as Collective Campus, to consider.

1. Corporate Venture Capital as a Service (CVCaaS)

Embrace the innovative concept of Corporate Venture Capital as a Service (CVCaaS), offered by providers like Collective Campus. This approach allows corporations to leverage external expertise and networks to identify high-potential startups. CVCaaS providers offer a dedicated team with a pulse on the startup ecosystem, ensuring a steady flow of well-vetted opportunities.


2. Leverage Industry Networks and Partnerships

Tap into your existing industry networks, partnerships, and connections. Collaborate with accelerators, incubators, industry associations, and other stakeholders to gain access to a pool of startups that have already been vetted to some extent.

3. In-House Innovation Scouting

Create an in-house team or department dedicated to scouting and evaluating potential startups. This team can actively research emerging trends, attend industry events, and stay updated on the latest innovations to identify promising opportunities.

4. Engage with Startups Early

Establish relationships with startups at an early stage. Attend pitch events, demo days, and startup competitions to discover startups in their nascent stages and nurture relationships as they grow.

5. Corporate-Startup Collaboration Platforms

Leverage online platforms designed to facilitate collaborations between corporations and startups. These platforms can help you discover startups seeking strategic partnerships or investment.

6. Engage with Venture Capital Firms

Collaborate with traditional venture capital firms that have a strong track record of identifying and nurturing startups. Venture capitalists often have their finger on the pulse of the startup ecosystem and can introduce you to promising ventures.

7. Strategic Partnerships and Alliances

Form strategic partnerships or alliances with other corporations, research institutions, and innovation hubs. This can expand your access to startups that align with your investment criteria.

8. University and Research Collaborations

Collaborate with universities and research institutions to tap into their research and development initiatives. These institutions often incubate startups with cutting-edge technologies and innovations.

9. Hackathons and Innovation Challenges

Host hackathons, innovation challenges, or startup competitions to attract innovative startups. This approach not only generates interest but also allows you to evaluate startups' potential firsthand.

10. Thought Leadership and Content

Establish your corporation as a thought leader by sharing industry insights, trends, and innovative ideas through content marketing. This can attract startups interested in partnering with an industry leader.

11. Networking and Events

Attend industry conferences, meetups, and events to connect with startups and entrepreneurs. Networking provides opportunities to learn about new ventures and build relationships.

12. Startup Accelerators and Incubators

Collaborate with or establish your own startup accelerator or incubator program. This allows you to work closely with startups and identify potential investment opportunities.

13. Investor Networks

Join investor networks or associations that focus on connecting corporations with startups. These networks often provide curated deal flow and networking opportunities.

14. Digital and Social Media

Utilize digital platforms and social media to showcase your corporation's interest in startups. This can attract startups seeking strategic partnerships and investment.

Generating quality deal flow for CVC requires a proactive and multifaceted approach. By combining these strategies, including the innovative concept of CVCaaS, and tailoring them to your corporation's unique objectives, you can build a strong pipeline of startups that offer the potential for innovation, growth, and strategic collaboration. Ultimately, the success of your CVC initiative hinges on your ability to identify and invest in startups that align with your vision and drive meaningful impact.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Tom Chambers

Tom Chambers is the Innovation Consultant at Collective Campus.

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