How can we help you today?

Fill in the form below so we can explore ways to reach your goals or call us at 1800 577 346.

1 / 2
How can we help you?
One last step

Leave your details below and we'll be in touch.

2 / 2
Next step
Thanks! We have received your form submission, I'll get back to you shortly!
Oops! Something went wrong while submitting the form

How to Select the Right Startups as a Corporate Venture Capital (CVC) Investor

How to Select the Right Startups as a Corporate Venture Capital (CVC) Investor
What's new: K-Startup Grand Challenge 2020 for Australian/New Zealand Startups! More information here.

In the realm of Corporate Venture Capital (CVC), corporations are not only investing their resources but also forging strategic partnerships with startups. However, choosing the right startups to invest in is a pivotal decision that requires careful evaluation and a clear strategy. As a CVC investor, here's a guide to help you navigate the startup landscape and select the right startups for investment:

1. Alignment with Corporate Goals

Start by aligning your investment strategy with the overarching goals of your corporation. Identify the areas where your corporation seeks innovation, expansion, or synergy, and look for startups that align with those objectives.

2. Industry Expertise

Choose startups operating within industries that resonate with your corporation's domain expertise. Your familiarity with the industry can help you assess the startup's potential and value proposition more accurately.

3. Innovation Potential

Evaluate the startup's innovative solutions, products, or technologies. Look for startups that are addressing pressing industry challenges or creating disruptive solutions that can provide a competitive edge.

4. Market Validation

Assess the startup's market traction and validation. Analyze factors like customer feedback, early sales, partnerships, and adoption rates to gauge the startup's market viability.

5. Team and Leadership

Study the startup's team and leadership qualities. A strong and experienced team with a track record of success can significantly impact a startup's ability to execute its vision.

6. Scalability

Consider the startup's potential for scalability. A startup with a scalable business model and a plan for growth can offer higher returns on your investment.

7. Strategic Fit

Look for startups that can provide strategic value beyond financial returns. Assess how their products, technologies, or innovations align with your corporation's existing operations and future plans.

8. Due Diligence

Conduct thorough due diligence, including evaluating the startup's financials, intellectual property, competitive landscape, and potential risks. A comprehensive understanding of the startup's position is crucial.

9. Stage of Development

Determine the startup's stage of development. Some CVCs prefer investing in early-stage startups for greater influence, while others focus on growth-stage startups for quicker market access.

10. Exit Strategy

Consider the potential exit strategies for your investment. Determine whether the startup's trajectory aligns with your corporation's goals, whether through acquisition, IPO, or other means.

11. Long-Term Relationship

Assess the startup's interest in building a long-term relationship. Collaborative partnerships that extend beyond financial investment can lead to more strategic outcomes.

12. Post-Investment Support

Consider the level of support you can offer the startup post-investment. Your corporation's industry knowledge, resources, and mentorship can contribute significantly to the startup's growth.

13. Risk Tolerance

Understand your corporation's risk tolerance. Startups inherently carry risks, and evaluating how much risk your corporation is willing to take on is crucial.

14. Cultural Alignment

Evaluate whether the startup's culture aligns with your corporation's values and work ethic. Cultural fit can impact the success of the partnership.

Selecting the right startups as a CVC investor requires a strategic mindset, a deep understanding of your corporation's goals, and a meticulous evaluation process. By considering these factors and conducting thorough due diligence, you can identify startups that offer the potential for innovation, strategic collaboration, and mutually beneficial growth.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

No items found.


To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

No items found.


Unlock new opportunities and markets by taking your brand into the brave new world.

Thanks for your submission. We will be in touch shortly!
Oops! Something went wrong while submitting the form.

Tom Chambers

Tom Chambers is the Innovation Consultant at Collective Campus.

Ask me a question!