Design thinking training

San Francisco

Design better products, services and internal processes, and gain an advantage over your competition.

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  • Delivery Methods
  • Online
  • Face to Face
  • Blended Learning

San Francisco is one of the most creative places in America, if not the entire world.

It’s long been a magnet for talented, out-of-the-box thinkers from every corner of the Earth.

From Clarion Alley to Yerba Buena Gardens, there are imaginative people dreaming up ingenious solutions to the world’s most pressing problems everywhere you look.

And, let’s not forget, it’s a hop, skip and a jump from Silicon Valley – the most innovative place on the planet, and where you’ll find a third of America’s venture capital investment!.

However, that doesn’t mean that Bay Area-based enterprises are creative by default.

Many try their hand at innovation but aren’t great at generating ideas and are even worse at identifying which have the most potential.

For every Steph Curry, there are hundreds of aspiring college basketball players.

So how do you find your Steph Curry, that game-changer, of an idea?

That’s what design thinking is all about.

We’ve worked with giants like Microsoft, Metlife, Asahi breweries and Clifford Chance, so we’re in a prime position to help you with your innovation goals. We’ll help you not only help you generate ideas but identify which ones will end up as bricks - and which will get you buckets.

Our team of multi-disciplinary works across the U.S, as well as around the world, and they’re ready to help you implement the same game plan that makes the likes of Airbnb, Netflix and Spotify innovation MVPs.

Why design thinking?

The quality of your thinking determines the quality of your decisions.

Great ideas don’t just happen. 
They evolve. 
And they require that we stand in our customer’s shoes. 

Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.

  • Launch New Products AND SERVICES
    Design thinking helps teams to not only come up with hundreds of product ideas, but identify the ideas that are viable, feasible and desirable.
  • Optimize processes
    Design thinking is not just for products. It can be used to optimize your organization’s internal processes, in order to foster better ways of working, more motivated employees and faster outcomes.
    Customers today expect seamless experiences. Design thinking helps you optimize your existing customer journeys and improve customer satisfaction. 
    Customers today expect seamless experiences. Design thinking helps you optimize your existing customer journeys and improve customer satisfaction. For companies in the
    San Francisco
    region and surrounds.
    Design thinking creates a culture of ownership and creativity, and one that the best talent gravitate towards, helping you to improve employee engagement and retention. 


This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

Download Guide »
Design Thinking Workshop
- Gain an overview of the five stages of design thinking (Empathise, Define, Ideate, Prototype, Test)

- Learn the tools and techniques required to apply each stage of design thinking at your organisation

- Understand how to embed design thinking within your team and across your organisation
- Tackle a real business problem using the design thinking methodology 

- Take a hands on approach, build prototypes, test, and learn 

- Pitch your learnings to leaders to gain buy-in
Design thinking is not just for product teams. It can be used by people from across your organization to solve whatever problems they are faced with. For companies in the
San Francisco
region and surrounds.

Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.

Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes



Design Thinking Workshop

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Yarra Ranges Council

Design Thinking Crash Course

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Design Thinking workshops

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Capability Lead, Tabcorp

"I have participated in Design Thinking workshops in the past that were held by innovation teams of very large organisations. However, Shay from Collective Campus approaches Design Thinking in a very engaging way – especially for those who have never heard of the concept before.

Unlike other workshops, the one Shay delivered did not feel lengthy, nor did it overwhelm new participants. However, the impact was still valuable – if not more than previous sessions I have been to. A reference booklet which summarised the process was also given to participants post the session.  Overall, I would highly recommend partnering with Collective Campus if you are looking to explore and further employ Design Thinking in your organisational processes."

Head of People & Culture, Maddocks

"The Maddocks team really enjoyed the session from Collective Campus and each team member gained a lot from it. I am excited about next steps to progress the top ideas that came from the session and the team cannot wait to start putting some of what they learned into practice."

Ramona Saligari
Head of Learning & Development

“The team were looking at how they could improve efficiencies with the work they do and come up with creative ideas that would add value and engage the business. Shay ran a Design Thinking workshop at our team’s offsite and the workshop provided a framework in which we could generate creative ideas, shortlist them and vote on the ones we thought might fly.  The process was fun, engaging and provided some team bonding.”

Innovation Lead, Yarra Ranges Council

"Fostering a culture of innovation is one of our key objectives at Yarra Ranges. This led us to engage Collective Campus for a one-day session on Design Thinking. As a result, the Innovation team was able to apply these principles to innovation initiatives while aligning with the rest of the organisation."


Empower your people to take a human centred approach to problem solving
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Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.

You can check out his insights on Design Thinking here: