Melbourne-headquartered innovation specialist Collective Campus will now accept payments in various cryptocurrencies – spanning Bitcoin, Ethereum, Ripple, Dogecoin, Bitcoing Cash and Shiba Anu.

Collective Campus helps startups and large corporates alike develop an innovative mindset and keep pace with the world – via support with design thinking, agile development, lean principles, digital marketing, data science, and several other cutting edge business techniques.

Since launching in 2015, the firm has incubated over 120 startups and delivered consulting services to big-ticket clients across the world – BNP Paribas, Microsoft, Metlife, and King & Wood Mallesons included. These and other clients can now pay the firm’s fees via cryptocurrency – following a move that reflects the firm’s forward thinking ethos.

“In today’s fast-moving environment, it’s critical that we adapt to change, otherwise we’ll be left behind,” explained Collective Campus chief executive officer Steve Glaveski.

“Accepting cryptocurrency won’t necessarily give us a competitive advantage, but it’s about continuing to build and nurture a company culture that encourages new ways of doing things. The moment we resign ourselves to the status quo, we stop moving forward, and ultimately regress.”

Collective Campus follows the example set by large consultancies on the global stage. EY Switzerland accepted its first ever Bitcoin payment in 2017, and PwC Hong Kong followed with a similar move shortly after. Rival Big Four accounting advisory firm KPMG also opened its crypto account in 2018 – with its Kuwait outfit accepting Bitcoin compensation.

Risky business

Many more will likely follow suit, in a global trend that has many concerned. Touted as the future of (alternative) money and a quicker, easier, more transparent and more accessible alternative to the current financial system, cryptocurrencies have also proved themselves to be volatile entities with frequent leaps and troughs in value.

Glaveski singled out Dogecoin, which currently has a market capitalisation of $30 billion, but is widely ridiculed for its origins as a meme. Much of its value can be ascribed to isolated social media posts from major business personalities – Elon Musk included – keeping it out of most conventional investment portfolios.

No barrier for Galveski, though. “While we appreciate the risks associated with Dogecoin, we treat it as we would any other highly risky alternative asset class.”

“We don’t purchase or carry more than we can afford to lose. We include it as a small bet in a larger diversified portfolio. And we keep the majority of our funds in cash and in low-risk but reliable investment classes such as index funds.”

July 13, 2021