About
K-Startup Grand Challenge 2021
First launched in 2016, the K-Startup Grand Challenge is a startup inbounding program organized and financed by the Korean government. The objectives of the program are to promote the expansion of an open entrepreneurship ecosystem in Asia and to assist in South Korea’s evolution into a prominent startup business hub in the region. Over the last four years the program has: - Helped 109 foreign startups establish in Korea - Facilitated the investment of over USD 1.25 billion into startups - Supported startups in developing 1155 partnerships - Connected startups with major Korean companies, SMEs, Startups and VCs, resulting in 1057 business meetings
CHALLENGE
Following the increase in application numbers from startups across Australia/NZ in 2020, the K Startup Program was looking to further increase the awareness of the program in the region.
SOLUTION
For the second year in a row, K-Startup Grand Challenge partnered with Collective Campus to support them in connecting with the local Australian/NZ startup ecosystem.
Collective Campus had a clear focus to promote the program to the local ecosystem and support these startups in submitting applications to be part of the program.
OUTCOME
Collective Campus supported K-Startup Grand Challenge 2021 in promoting the program to over 5000 Australian/NZ startups, resulting in a growth in Aus/NZ application numbers from the previous year.
Following the application process, 13 startups from Aus/NZ were shortlisted to pitch to be part of the program.
