When choosing tools for your roster, you need to keep a few things in mind. The first and most important one is the nature and scope of your business. You need tools that strengthen and complement your business and not what everyone is using.
Secondly, try to create a well-rounded roster. Don’t just focus on one aspect, say, marketing, but on every facet of running a small business such as communication, productivity, human resource management, and customer service.
Lastly, decide on a budget to help you be more specific in the tools you pick. Without further ado, here are the top 10 tools you need to run a small business successfully in 2023:
Perkbox is an employee benefits and rewards platform that helps you communicate with your employees in a positive manner with its effective communication strategies. It helps you connect with your employees and celebrate their performances with its reward system.
Here are some of the features of Perkbox
Perkbox works on a custom pricing model so you’ll have to get a quote from the platform by providing a few details about your company. There is a demo available as well.
TestGorilla is an online tool that helps you conduct job interviews to screen out the most suitable candidates from a sea of applicants. It offers a variety of problem-solving interview questions that are specific to the role and helps you identify top talent with ease.
Take a look at some of the best features of TestGorilla:
TestGorilla is available for free with three paid plans as well as a custom plan for greater flexibility. The paid plans are $26 per month, $325 per month, and $2,200 per month.
RescueTime is a fully automated time-tracking software that helps you manage the workflow in your office. It works as a productivity assistant by timing your tasks and reminding you of your commitments and helps your stay focused and productive.
Here are some features worth a look:
RescueTime is available for free. The paid version costs $12 per month with a 14-day trial available to help you see how it works for you and your team.
MailChimp is one of the market leaders in email marketing. It lets you create entire email campaigns from scratch in no time with the help of thousands of templates. It runs your campaigns around the clock with the help of automation.
Here are some salient features of the tool:
MailChimp is free of cost to use. Its paid plans are: Essentials for $11 per month, the Standard plan for $17, and Premium for $299 per month (covers up to 10,000 contacts).
Hootsuite is a social media marketing tool that helps you manage your entire social media presence in one place. Create engaging profiles, post content, and keep up with the top of trends to grow your reach with your social media accounts.
Take a look at some salient features of the tool:
Hootsuite is available in four paid packages, priced at $23, $92, $552, and custom. It’s also available to try for free.
Gusto is a payroll software that focuses on paying employees on time, incorporating all kinds of payments, such as in-person and remote. It allows unlimited payroll runs and automates them based on your compliance requirements.
Given below are some of the salient features of Gusto:
Gusto is available in three paid packages: $40 per month, $80 per month, and the last one at custom pricing. A contractor-only plan is available at $35 per month as well. There is a demo available.
Basecamp is an online collaboration tool used for project management. It helps you manage all your running projects in a single space. Collaborate through multiple apps seamlessly and engage with your team to work on multiple projects at once.
Let’s take a look at some features of Basecamp:
Basecamp is available for only one price that’s $11 per user per month, meaning the final amount will depend on the size of your team or organization. It's also available to try for free.
Zendesk is a customer service software aimed at personalizing your customer’s experience and meeting their needs. Connect with customers and form bonds with them for the long term. It also offers additional services such as marketing and sales.
Take a look at the winning features of the platform:
Zendesk is available in three different packs: $49 per month, $79 per month, and $99 per month. You can opt for a free trial of any of the three packs as well. They also have an option for startups to avail of the service for free for six months.
QuickBooks is an accounting software meant for small businesses. It helps you keep track of your expenses and revenues to maintain a healthy cash flow as failure to maintain a cash flow has emerged as the biggest reason for as many as 82% of business’ failures.
Here are some of the important features of QuickBooks:
The tool is available in four packs: $15, $27, $42, and $100 and you can add payroll services for an additional price. A free trial of 30 days is also available.
Zapier is a software tool that streamlines and automates the workflow in your office. It automates routine tasks to help you work more efficiently and focus on creativity and innovation. It helps you improve your productivity as well.
Here are some key features of the platform:
Zapier is available in five packs. The first is free. The paid packs range from $1, 633 to $66,486.
Small businesses are often faced with the challenges of running operations with limited tools at their disposal. Creating a balanced roster of tools will help you focus on every aspect of your operations and improve them.
Pick tools that help you promote positive communication with your team by rewarding them, help you pick top talent with intuitive screening, and overall management of your operations.
Let us know in the comments what you think are the best tools for small businesses in 2023.
The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
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