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12 Barriers to Getting Buy-In for Corporate Innovation

12 Barriers to Getting Buy-In for Corporate Innovation

12 Barriers to Getting Buy-In for Corporate Innovation

When it comes to executive buy-in for innovation, or a lack thereof, it comes down to overcoming one or more of the following factors.

1 Principal Agent Problem

Decision-makers are motivated to act in their own best interests. instead of the long-term interests of the organization they represent.

2 Here and Now Bias

Favoring the immediate over the long-term.

[Check out this list of 36 cognitive biases plaguing innovation]

3 What Got You Here Won’t Get You There:

‘Fight the last war’: decision-makers are motivated to follow the thinking and strategies that got them to where they are today, rathan the strategies that will get them to where they need to be tomorrow.

4 Flawed Expectations

A misconception that investing in innovation is risky and costly. It doesn’t have to be. The risk of not experimenting with new ideas is paradoxically much greater than doing nothing.

5 Fear:

Modern management literature advocates for ‘radical transparency’ and ‘extreme ownership’. However, a ‘culture of blame’ is still pervasive across many large organizations today. As a result, decision-makers are afraid to deviate from the tried and true path for fear of failure. This fear of failure is manifest in steering committees, work groups and the hiring of expensive top-tier consultants.

6 Behavioral Influences

- Psychological: social factors such as identity, belonging and wanting to be liked. Think conventional reasoning such as “what will people think?”.

- Biological: senior executives at large organizations might shy away from novelty and uncertainty because of hyperactive risk receptors in the brain - such as the amygdala and frontal lobes.

7 Short-termism

When everything you do is subject to stock-market scrutiny and sentiment, it’s difficult to justify investing in the long-term. Just ask former GE CEO Jeff Immelt, who ‘resigned’ from the firm amidst a down-turn in share price, despite investing heavily in the long-term.

8 Misaligned Incentives

Performance reviews are usually devoid of any metrics that incentivize innovation.

9 Change Aversion

“The way things have always been done around here” - we stick to what’s familiar because it requires little work and doesn’t threaten our identity or self-esteem.

10 Organizational Silos

Competition within the firm, as well as slow communication lines.

11 Territoriality

“They’re my customer and you’re not allowed to speak with them!”

12 Corporate Cost Allocations

If expenses are shared between business units then individual business units are less incentivized to invest in improving their numbers in these areas.

[Download our free ebook on 22 ways to get buy-in and overcome these barriers here]


Innovation in Retail 2020

This ebook provides readers with an overview of what is happening in the space of retail innovation, and guidance for executives looking to avoid said filing, and not only survive but thrive well into the future.

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create a more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, author of Wiley book, Employee to Entrepreneur: How to Earn Your Freedom and do Work That Matters, Harvard Business Review contributor, author of the Innovation Manager's Handbook vol 1 and 2, host of the Future Squared podcast, and keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski

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