5 Metrics to Measure and Test Innovation

5 Metrics to Measure and Test Innovation

5 Metrics to Measure and Test Innovation

The disruptive innovation theory, penned in 1997 by Clayton Christensen in his seminal work The Innovator’s Dilemma, describes a process by which a product takes root in simple applications at the bottom of a small market and moves upmarket, eventually displacing industry incumbents.

We live in Christensen’s world – a world where small companies are regularly disrupting industry incumbents with more than 1000 times their resources.

Traditional metrics, such as net present value and internal rate of return, help finance to communicate with stakeholders. Such metrics, though, favour short-term wins, shareholder demands and performance bonuses, rather than longer-term growth.

These pursuits only ever serve to stretch our existing S-curves but don’t help us capture the next S-curve – the one that will help us survive.

Find out what the five metrics are at InTheBlack.

How to generate high quality ideas at your organisation

This eBook explores the techniques required to identify real customer problems, the process of running ideation sessions within your organisation and how best to test your ideas with customers.

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Enterprise Innovation
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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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