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How we helped Sportsbet employees learn Lean Startup

How we helped Sportsbet employees learn Lean Startup
What's new: K-Startup Grand Challenge 2020 for Australian/New Zealand Startups! More information here.

Sportsbet, Australia's biggest corporate bookmaker, has been recording high double digit EBIT growth for the past several years. However, despite this, the company realises that neither the past nor the present are any indication of the future, and as such is making moves to shield itself from disruption and from competitors from Australia and abroad.The company has invested in idea contests to solicit ideas from across its workforce and now runs innovation programs, where cross-functional members from across the organisation come together for three months to explore new business models and foster employee driven innovation.

Sportsbet realised that it wasn't enough to simply throw people together without giving them any direction as the normal "avoid failure at all costs" corporate way of thinking differs from the "fail fast, learn fast" mentality that startups possess. We worked with the team to help them adopt the mindset, methodologies and tools required to successfully explore new business models and disruptive innovation, using elements of both design thinking and lean startup to enable the quick, effective and economical testing of market appetite for new concepts. Check out the video below to hear how it went and what Sportsbet's Innovation Manager had to say.

"I would definitely recommend the lean startup bootcamp to other companies. It's a great way for employees to learn the fundamentals of entrepreneurship and being in a startup and it really encourages them to push the boundaries and diverge from their normal way of thinking." - Oliver Hoy, Innovation Manager at Sportsbet

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Unlock new opportunities and markets by taking your brand into the brave new world.

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Steve Glaveski

Steve Glaveski is the co-founder of Collective Campus, author of Time Rich, Employee to Entrepreneur and host of the Future Squared podcast. He’s a chronic autodidact, and he’s into everything from 80s metal and high-intensity workouts to attempting to surf and do standup comedy.

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