Design thinking training


Design better products, services and internal processes, and gain an advantage over your competition.

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  • Delivery Methods
  • Online
  • Face to Face
  • Blended Learning

London is, and always has been, a hotbed of creativity.

From Dickens to David Bowie and Adele to Alfred Hitchcock, the city has always overflowed with outstanding talent and amazing ideas.

Great art, however, whether it’s a classic song, novel or film, takes time.

It took Adele over three years to record 25, but it ended up with 5 Grammys and 4 Brits.

For every Vertigo, there are hundreds of Plan B from Outer Space’s (most of which we don’t get to see, thankfully!)

Ideas are no different: like a glass of wine from Gordons, they need time to breathe.

However, all too often, organizations jump to conclusions, with devastatingly bad effects, based on their first, second or third idea. Or worse still, default to the highest paid person’s opinion.

But having the biggest office doesn’t mean having the best ideas.

That’s where we come in.

We’ve worked with the likes of Microsoft, Clifford Chance, Standard Chartered and others to streamline their creative process. We’ll help you generate great ideas, identify the ones worth pursuing and develop them until they’re ready to be unleashed on the public.

Our team of multi-faceted consultants and facilitators work in major cities across Europe, as well as globally, and they’ll have you reading from the same script that consistently allows companies like Uber, Tesla and Amazon to come up with ideas worthy of a standing ovation.

Why design thinking?

The quality of your thinking determines the quality of your decisions.

Great ideas don’t just happen. 
They evolve. 
And they require that we stand in our customer’s shoes. 

Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.

  • Launch New Products AND SERVICES
    Design thinking helps teams to not only come up with hundreds of product ideas, but identify the ideas that are viable, feasible and desirable.
  • Optimize processes
    Design thinking is not just for products. It can be used to optimize your organization’s internal processes, in order to foster better ways of working, more motivated employees and faster outcomes.
    Customers today expect seamless experiences. Design thinking helps you optimize your existing customer journeys and improve customer satisfaction. 
    Customers today expect seamless experiences. Design thinking helps you optimize your existing customer journeys and improve customer satisfaction. For companies in the
    region and surrounds.
    Design thinking creates a culture of ownership and creativity, and one that the best talent gravitate towards, helping you to improve employee engagement and retention. 


This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

Download Guide »
Design Thinking Workshop
- Gain an overview of the five stages of design thinking (Empathise, Define, Ideate, Prototype, Test)

- Learn the tools and techniques required to apply each stage of design thinking at your organisation

- Understand how to embed design thinking within your team and across your organisation
- Tackle a real business problem using the design thinking methodology 

- Take a hands on approach, build prototypes, test, and learn 

- Pitch your learnings to leaders to gain buy-in
Design thinking is not just for product teams. It can be used by people from across your organization to solve whatever problems they are faced with. For companies in the
region and surrounds.

Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.

Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes



Design Thinking Workshop

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Yarra Ranges Council

Design Thinking Crash Course

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Design Thinking workshops

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Capability Lead, Tabcorp

"I have participated in Design Thinking workshops in the past that were held by innovation teams of very large organisations. However, Shay from Collective Campus approaches Design Thinking in a very engaging way – especially for those who have never heard of the concept before.

Unlike other workshops, the one Shay delivered did not feel lengthy, nor did it overwhelm new participants. However, the impact was still valuable – if not more than previous sessions I have been to. A reference booklet which summarised the process was also given to participants post the session.  Overall, I would highly recommend partnering with Collective Campus if you are looking to explore and further employ Design Thinking in your organisational processes."

Head of People & Culture, Maddocks

"The Maddocks team really enjoyed the session from Collective Campus and each team member gained a lot from it. I am excited about next steps to progress the top ideas that came from the session and the team cannot wait to start putting some of what they learned into practice."

Ramona Saligari
Head of Learning & Development

“The team were looking at how they could improve efficiencies with the work they do and come up with creative ideas that would add value and engage the business. Shay ran a Design Thinking workshop at our team’s offsite and the workshop provided a framework in which we could generate creative ideas, shortlist them and vote on the ones we thought might fly.  The process was fun, engaging and provided some team bonding.”

Innovation Lead, Yarra Ranges Council

"Fostering a culture of innovation is one of our key objectives at Yarra Ranges. This led us to engage Collective Campus for a one-day session on Design Thinking. As a result, the Innovation team was able to apply these principles to innovation initiatives while aligning with the rest of the organisation."


Empower your people to take a human centred approach to problem solving
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Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.

You can check out his insights on Design Thinking here: