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East Coast Entertainment

Building a Web3 Roadmap for ECE

Web3 Strategy


East Coast Entertainment

Established in 1976, EastCoast Entertainment (ECE) is the largest full-service entertainment agency in the country. Our artist roster is extensive, from comedians to original and cover musicians, celebrity talent, and performing artists. We book talent for every type of event imaginable, including festivals, corporate and private events, weddings, and university events. Today, ECE specializes in booking entertainment and producing custom events from coast-to-coast and around the globe.


ECE approached us wanting to learn more about how they can leverage the emerging world of web3 and everything it encompasses - crypto, social tokens, NFTs, the metaverse, and more - to help grow brand awareness, improve customer engagement, and increase sales.


Collective Campus:

- performed research on existing and emerging web3 use cases for the media and entertainment industries
- facilitated a 3-hour design sprint with members of ECE's team to capture potential ideas
- prepared a comprehensive 40-page report and web3 roadmap, complete with prioritised recommendations that included indicative costs, timelines, risks and more to give ECE's leadership clarity on next steps


On the back of the report, ECE have decided to pursue several of the recommendations made in order to increase brand awareness, customer engagement, and sales.