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5 Tips for Building a Landing Page That Converts

5 Tips for Building a Landing Page That Converts
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1. Write Headlines That Grab People's Attention

Your headline is really important. It is the first thing people see, so make it good! Put your best stuff in there and keep it simple. Remember, your headline should tell people:

  • What you are offering: be very clear and say it right away.
  • Why it is worth their time: make it obvious why they should care.

Studies show that people's average attention span is less than a goldfish. Knowing how to write an attention-grabbing headline is crucial to capturing your reader's limited attention. Follow these tips to ensure you are writing headlines that resonate with your audience:

  • Fill a curiosity gap: Make readers' interest peak by asking questions that your content then answers.
  • Focus on your audience: Understand who your target readers are and what they're interested in when crafting your headline.
  • Keep it concise: Simplify your headlines while still making them impactful and engaging.

By keeping these tips in mind, you'll create headlines that demand attention and encourage people to click through and read your content.

2. Keep Everything Simple and Easy

Your landing page should focus on one thing only. Don't put too much stuff and make it hard to look at.

Overloaded pages create confusion, leading to increased bounce rates. Let's consider three key principles for simplicity:

Remove Distractions

A clutter-free environment keeps visitors focused. Remember, everything on your landing page should connect to your purpose. Remove any elements that do not contribute directly to your objective.

Design it Nicely

A well-designed page should look clean and easy on the eyes. Employ a minimalist aesthetic. You can even use sites templates for Google to keep your designs sleek and user friendly. A clean layout makes it easier for your users to digest the information you're providing.

Use Bullet Points

Break down your offer into easy-to-read bullet points. This way, your visitors can quickly scan the content, understand your offer's benefits, and make an informed decision.

Therefore, a simpler, more streamlined landing page can be more appealing to your audience, improving both user experience and conversion rates.

3. Use Good Pictures and Videos

Landing pages don't have to be all words. Add color and fun with pictures and videos! Just make sure they:

  • Match your offer: show people what they're getting.
  • Catch their eye: use high-quality images and videos that look great.
  • Make sense: help people understand why your offer is fantastic.

4. Make Your Call-to-Action (CTA) Really Stand Out

A well-crafted Call-to-Action (CTA) is vital to your landing page's conversion rate. Ensure your CTA meets these criteria:

  • Easy to see: Place it in a prominent position where users can't miss it.
  • Short and sweet: Use words that entice users to click. Keep it concise and action-oriented.
  • The focus: Your landing page should lead visitors to take action on the CTA.

Here are 10 more examples of CTAs for your consideration:

  1. Sign up FREE: Encourage users to sign up for your newsletter or platform.
  2. Shop Now: Direct users to start shopping in your online store.
  3. Learn More: Offer more information on specific products or services.
  4. Book a Consultation: Schedule a one-on-one meeting or appointment.
  5. Join the Webinar: Invite users to attend an upcoming webinar or online event.
  6. Start My Free Trial: Give users a taste of your product with a free trial period.
  7. Upgrade Now: Promote the benefits of upgrading their account or subscription.
  8. Get Instant Access: Deliver immediate access to content or digital products upon registration or purchase.
  9. Claim Your Discount: Encourage users to take advantage of a special offer.
  10. Share Your Feedback: Request user feedback to continuously improve your services or products.

If you can make a powerful CTAs with enticing language, you will increase your conversion rates. Even better, your audience will do exactly what you want!

5. Keep Testing and Making Changes

Don't stop once you've made your landing page. Keep trying new things and seeing what works best. Use A/B testing and keep track of everything you try. Learn from your data and always make your page better.

Final Thoughts

Follow these 5 tips, and you'll have a high-converting landing page! Remember to use clear headlines, keep things simple, add good visuals, have a great CTA, and always look to improve.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Steve Glaveski

Steve Glaveski is a Harvard Business Review contributor on all things high-performance at work. He is the author of Employee to Entrepreneur (Wiley, 2019), and co-founder of Collective Campus, the boutique consultancy behind FutureLaw Academy that has generated millions of dollars selling discretionary services to many of the biggest organizations in the world - without the benefit of an established brand,pre-existing relationships, a corporate card, or a large team. Steve previously consulted to the likes of King & Wood Mallesons, Mills Oakley, and Cornwalls, and worked in consulting for EY and KPMG.

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