Your headline is really important. It is the first thing people see, so make it good! Put your best stuff in there and keep it simple. Remember, your headline should tell people:
Studies show that people's average attention span is less than a goldfish. Knowing how to write an attention-grabbing headline is crucial to capturing your reader's limited attention. Follow these tips to ensure you are writing headlines that resonate with your audience:
By keeping these tips in mind, you'll create headlines that demand attention and encourage people to click through and read your content.
Your landing page should focus on one thing only. Don't put too much stuff and make it hard to look at.
Overloaded pages create confusion, leading to increased bounce rates. Let's consider three key principles for simplicity:
A clutter-free environment keeps visitors focused. Remember, everything on your landing page should connect to your purpose. Remove any elements that do not contribute directly to your objective.
A well-designed page should look clean and easy on the eyes. Employ a minimalist aesthetic. You can even use sites templates for Google to keep your designs sleek and user friendly. A clean layout makes it easier for your users to digest the information you're providing.
Break down your offer into easy-to-read bullet points. This way, your visitors can quickly scan the content, understand your offer's benefits, and make an informed decision.
Therefore, a simpler, more streamlined landing page can be more appealing to your audience, improving both user experience and conversion rates.
Landing pages don't have to be all words. Add color and fun with pictures and videos! Just make sure they:
A well-crafted Call-to-Action (CTA) is vital to your landing page's conversion rate. Ensure your CTA meets these criteria:
Here are 10 more examples of CTAs for your consideration:
If you can make a powerful CTAs with enticing language, you will increase your conversion rates. Even better, your audience will do exactly what you want!
Don't stop once you've made your landing page. Keep trying new things and seeing what works best. Use A/B testing and keep track of everything you try. Learn from your data and always make your page better.
Follow these 5 tips, and you'll have a high-converting landing page! Remember to use clear headlines, keep things simple, add good visuals, have a great CTA, and always look to improve.
The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.