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Steve Glaveski

Steve Glaveski is a Harvard Business Review contributor on all things high-performance at work. He is the author of Employee to Entrepreneur (Wiley, 2019), and co-founder of Collective Campus, the boutique consultancy behind FutureLaw Academy that has generated millions of dollars selling discretionary services to many of the biggest organizations in the world - without the benefit of an established brand,pre-existing relationships, a corporate card, or a large team. Steve previously consulted to the likes of King & Wood Mallesons, Mills Oakley, and Cornwalls, and worked in consulting for EY and KPMG.

5 Tips for Building a Landing Page That Converts

If you want to win in the online business world, listen up! Get more leads and sales by making a high-converting landing page. Follow these 5 tips and watch your landing page change things for good.

5 NFT Marketplaces Where You Can Mint and Sell Your NFTs

So you’ve got a piece of digital art - an image, a song, a sound effect, a video - and you want to turn it into an NFT and sell it online? There are a handful of platforms that make it really easy to do just that, will typically cost you between $70 to $140, and will get your NFT into a digital marketplace almost immediately.

4 Brands Using NFTs to Unlock New Revenue Streams

You’ve no doubt heard a lot about NFTs or non-fungible tokens by now. If for whatever curious reason you haven’t, they’re essentially a form of digital goods that can be purchased and traded online, much like art is traded in the real world. A number of brands are now realizing the brand and revenue-building potential of NFTs.

Why and How to Get Your Brand into the Metaverse

So you’ve probably been hearing a lot about the metaverse lately, especially since Facebook changed the name of its parent company to Meta, pre-empting a move into a brave new virtual world.

6 Ways to Advertise Your Brand in the Metaverse

So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse. Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it. But what are your options in this still embryonic phase in the evolution of the metaverse? While the following is by no means an exhaustive list, they represent some of your first ports of call.