6 Ways to Advertise Your Brand in the Metaverse
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So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse.
Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it.
But what are your options in this still embryonic phase in the evolution of the metaverse?
While the following is by no means an exhaustive list, they represent some of your first ports of call.
Think real-world advertising such as billboards, signage, and posters on buses, except in the metaverse. In truth, it’s not hard to imagine. Videogame series such as NBA2K and Grand Theft Auto have long promoted brands in their games.
Similar to real-world product placements, as modeled by Garth Elgar below, brands can place their product in fit-for-audience experiences in the metaverse.
For example, Hasbro partnered with Roblox to bring Nerf guns to life in the metaverse.
Gucci also partnered with Roblox to launch a Gucci-themed world in its metaverse.
Players can enter the world, buy in-game content using real money, and so on. In fact, one player spent a whopping $4,115 on a virtual Gucci handbag — limited edition of course!
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The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.
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