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6 Ways to Advertise Your Brand in the Metaverse

6 Ways to Advertise Your Brand in the Metaverse
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So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse.

Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it.

But what are your options in this still embryonic phase in the evolution of the metaverse?

While the following is by no means an exhaustive list, they represent some of your first ports of call.

1. Ad Placements

Think real-world advertising such as billboards, signage, and posters on buses, except in the metaverse. In truth, it’s not hard to imagine. Videogame series such as NBA2K and Grand Theft Auto have long promoted brands in their games.

2. Product Placements

Similar to real-world product placements, as modeled by Garth Elgar below, brands can place their product in fit-for-audience experiences in the metaverse.

For example, Hasbro partnered with Roblox to bring Nerf guns to life in the metaverse.

3. Experience placements

Gucci also partnered with Roblox to launch a Gucci-themed world in its metaverse.

Players can enter the world, buy in-game content using real money, and so on. In fact, one player spent a whopping $4,115 on a virtual Gucci handbag — limited edition of course!

4. Event placements

Travis Scott, the hip-hop superstar partnered with Epic Games to perform a concert for Fortnite users. The live concert, below, garnered over 12 million live viewers (that’s about 600 sold-out Madison Square Gardens in one go).

5. Owned metaverse

Aside from partnering with existing metaverses that might only get you in front of a relatively narrow type of audience, you could create your own metaverse to serve your unique objectives.

For example, InSpace works with commercial real estate developers to help them market and sell their property, often off-the-plan.

6. NFTs

Finally, brands are exploring digital products, by way of NFTs (non-fungible tokens) that can be purchased through crypto exchanges or within the metaverse. For example, Nike is in the early stages of rolling out virtual branded sneakers and apparel.

Ready to learn more about advertising your brand in the metaverse? Get in touch with the team and we’ll help you figure out the best path forward.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Unlock new opportunities and markets by taking your brand into the brave new world.

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Steve Glaveski

Steve Glaveski is a Harvard Business Review contributor on all things high-performance at work. He is the author of Employee to Entrepreneur (Wiley, 2019), and co-founder of Collective Campus, the boutique consultancy behind FutureLaw Academy that has generated millions of dollars selling discretionary services to many of the biggest organizations in the world - without the benefit of an established brand,pre-existing relationships, a corporate card, or a large team. Steve previously consulted to the likes of King & Wood Mallesons, Mills Oakley, and Cornwalls, and worked in consulting for EY and KPMG.

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