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So you’ve probably been hearing a lot about the metaverse lately, especially since Facebook changed the name of its parent company to Meta, pre-empting a move into a brave new virtual world.
So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse. Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it. But what are your options in this still embryonic phase in the evolution of the metaverse? While the following is by no means an exhaustive list, they represent some of your first ports of call.