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The journey of a consumer from signing up to conversion accounts for success for any business. Products, content, and design are key components that entice a user. However, once we break down the process from enticing a user to making them a consumer, we realize there are many more steps. These steps, cumulatively, form a sales funnel. It guides to-be-consumers from signing up to buying a product/service.
The growth hacking movement evolved out of Silicon Valley in the late noughties.
So you’ve probably been hearing a lot about the metaverse lately, especially since Facebook changed the name of its parent company to Meta, pre-empting a move into a brave new virtual world.
So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse. Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it. But what are your options in this still embryonic phase in the evolution of the metaverse? While the following is by no means an exhaustive list, they represent some of your first ports of call.
Social media might be construed as the plaything of swole bros and booty-happy influencers, but that doesn’t mean it isn’t an incredibly powerful business development tool for legal and professional services firms.
Rounds of golf, networking events, and responding to RFPs are tried and true ways to develop new business in the legal sector. But they were also tried and true back in 1985. Much has changed since then. Today’s smartest B2B business development professionals are using technology to amplify their sales funnel, do more deals, and waste less time handing out business cards that will inevitably make their way to the local recycling depot.
Knowing the latest on the ecommerce industry could be the difference-maker between building a successful business and failing before you reach your goals.
Typically, when new or potentially disruptive innovations come along, they are pursued by a large number of small players. That’s because new innovations are characterized by uncertainty and high risk, making them unattractive to large incumbents.
Bauer Media Australia today announced the closure of eight titles, including the iconic ELLE Australia, InStyle, Harper’s Bazaar, Men’s Health Australia, Women’s Health Australia, Good Health, NW and OK! Australia.
When it comes to early stage innovation, we can’t rely on metrics such as ROI or NPV to determine success, particularly given that such metrics favour short term returns whereas disruptive innovation can take years to deliver the kind of returns that large companies are seeking.
Here are five ways your marketing is outdated, and why Mad Men style advertising won’t work as well in a modern day marketing strategy.
Here are 3 reasons why investing your budget into data and advertisements is better for your business.
Discover the secrets to successful marketing and sales with the ultimate guide to generative AI tools. Learn how to leverage technology to achieve 10x growth and stay ahead of the competition. Includes a review of:
...and many more.