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How Design Thinking Works

How Design Thinking Works
What's new: K-Startup Grand Challenge 2020 for Australian/New Zealand Startups! More information here.

Design Thinking is a buzz phrase that has been thrown around companies for many years now. It is not a new concept but there are still many large companies that are yet to embrace this modern day mindset and methodology. To put it simply, Design Thinking is a human-centred approach to problem-solving. But how is Design Thinking any different from the way companies have always approached problem-solving? The differences between the traditional approach and Design Thinking are highlighted in the table below.

The major difficulty people have when adopting Design Thinking is the drastic change required in mindset. Design thinking requires a certain mindset to ensure successful application. Some of the characteristics of the mindset include:

  • The answer won’t be clear from the start and even though this is not comfortable it allows for unexpected solutions.
  • It is okay to fail - failure is an incredibly powerful tool when it comes to learning.
  • Stop talking and start making - Design Thinking relies on the power of tangibility
  • Human Focus - the people you are looking to design for are ultimately your path to innovative solutions.
  • By learning and iterating, there is a greater chance of generating successful solutions.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

FREE EBOOK

Stop talking. Start making.

This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

FREE EBOOK

100 DOS AND DON'TS FOR CORPORATE INNOVATION

To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

FREE EBOOK

Stop talking, Start making: A guide to design thinking

This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

STEP INTO THE METAVERSE

Unlock new opportunities and markets by taking your brand into the brave new world.

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Shay Namdarian

Shay is the General Manager of Customer Strategy at Collective Campus. He has over 10 years of experience working across a wide range of projects focusing on customer experience, design thinking, innovation and digital transformation. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture.

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