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Shay is the General Manager of Customer Strategy at Collective Campus. He has over 10 years of experience working across a wide range of projects focusing on customer experience, design thinking, innovation and digital transformation. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture. Over the years, Shay has worked with and provided advice to leading Australian and Global organisations including NAB, Westpac, Qantas, Coca-Cola and South East Water. Shay is also co-founder of Barnaby, a men’s fashion socks brand providing customers with high quality and affordable men’s statement socks. After launching at the end of 2013, the brand is now stocked over 20 stores while building a strong social media presence and the brand has had placements in key publications including GQ and The Daily Telegraph. Most recently, Shay co-founded Winston Watches, a brand that was successfully tested and crowd-funded on Kickstarter. The Kickstarter campaign raised over three times the funding target ($48,000).