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Design Thinking Process Made Easy

Design Thinking Process Made Easy

Design Thinking Process Made Easy

Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Humans are at the core of design thinking. The process starts with the people you are designing for and ends with the solution designed for these people.  

“There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle.”
Jorgen Vig Knudstorp, Former Lego CEO

What is the design thinking process?

What are the benefits?

Check out this infographic that provides an overview of this popular approach to problem solving.

FREE EBOOK

The Innovation Manager's Handbook vol. 1

The Innovation Manager's Handbook is a comprehensive guide to innovating in the enterprise. Packed with over 110 pages of content, the book will go over everything from the why and the how, to changing company culture. There are also dozens of guides, case studies and instantly actionable tips backed up by in-depth research and the latest and greatest in innovation theory.

FREE EBOOK

Stop talking, Start making: A guide to design thinking

This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.

Shay Namdarian

Shay is the General Manager of Customer Strategy at Collective Campus. He has over 8 years of experience working across a wide range of projects focusing on customer experience, design thinking, innovation and digital transformation. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture.

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