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Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Humans are at the core of design thinking. The process starts with the people you are designing for and ends with the solution designed for these people.
“There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle.”
Jorgen Vig Knudstorp, Former Lego CEO
What are the benefits?
Check out this infographic that provides an overview of this popular approach to problem solving.
When speaking with participants, you have to both build trust and make them feel comfortable while collecting relevant information. Use this guide to help you.
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