Design Thinking has been a buzz phrase used within companies for many years now. Large organisations are upskilling their employees in the approach with the goal of developing solutions customers actually want. Humans are at the core of design thinking. The process starts with the people you are designing for and ends with the solution designed for these people.
“There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle.”
Jorgen Vig Knudstorp, Former Lego CEO
What are the benefits?
Check out this infographic that provides an overview of this popular approach to problem solving.
In this ebook, we provide an overview of how customer expectations are changing, what technology and business models are disrupting insurance, and how incumbents can drive internal and external innovation to best prepare for the disruption.
This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.