You might recall the controversial 2006 Tourism Australia ad campaign, ‘Where The Bloody Hell Are You?’ in all its $180m glory.
You may have also seen it quickly flounder and silently retreat into a shadow of embarrassment, hoping that everyone would forget it ever happened. This deflated national ‘moment’ in Australia's recent history is not unlike the Innovation Agenda released by the Turnbull government about one year ago.
It all sounded fabulous. There were visa reforms to recruit foreign talent, millions of dollars in grants, a greater focus on education, gender diversity, youth inclusiveness and R&D benefits. The initial response from technology startup founders and venture capitalists was mostly supportive. Twelve months on the innovation agenda seems a distant memory and the entrepreneurial community is becoming increasingly concerned that the government has taken two steps backwards, succumbing to the short-termism of constituents.
So what went wrong, what needs to change and how can government redeem itself?
The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.