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Frances is the General Manager of Innovation and Strategy at Collective Campus. She is an innovation consultant, brand strategist and customer champion. Her career spans the private and not-for-profit sectors in finance, business operations, marketing research, project management and business model development. She is passionate about empowering organisations to achieve innovation excellence, whether it’s in delivering outstanding customer experiences or cultural transformation. With her innovation consulting expertise, Frances has been a trusted advisor to her clients’ branding, service quality and product development needs. She brings experience across a broad number of sectors including telecommunications, FMCG, education, energy, logistics and real estate. What excites her is using innovation methodologies that generate actionable strategies for organisations. She is most fulfilled when these strategies inform commercial decision-making and new growth opportunities.