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Why Your Venture Capital Firm Needs a Content Strategy

Why Your Venture Capital Firm Needs a Content Strategy
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Venture returns boil down to one flow.

Sure, your firm can pick better, but if you're picking from a weak pool, then what?

Sure, your firm could differentiate itself by helping startups grow, but how much can you really help a second or third rate team?

The best founders and deal flow goes to the most visible, trusted, and differentiated venture capital firms - those with the strongest brands. So perhaps it’s no surprise that most industry estimates see the top 2% of firms generating about 95% of venture returns.

But how do you build visibility and trust in a world of several thousand active VC firms, with hundreds of new firms launching each year?

You could pound the pavement, and spend tens of thousands of dollars attending conferences and taking weeks out of your year with the hope of meeting the right people.

Or you could run a targeted content strategy, geared towards getting you in front of the best founders in line with your fund's mandate.

It's no big secret. In today's world, content captures attention, and attention gets monetized. But based on our review of randomly selected VC 100 firms, only about 10% of firms have a solid content marketing strategy, and most are either not doing any content or are doing it sporadically and poorly.

The high cost of missing out

The world's biggest and most successful incubator, Y-Combinator, has incubated well over 3,000 companies.

But its 137 Top Companies (5%) account for most of its returns. And if YC missed out on just three companies, Airbnb, DoorDash, and Stripe, more than half of its Top Companies returns would be wiped out.

Y-Combinator's Top Companies and their share of returns

The high cost of missing out is also reflecte in the return profile of VC firms globally, with top quartile funds generating the 20% IRR that most LPs require to justify locking their money up in an illiquid asset. Everyone else either falls short, or dismally fails with bottom quartile funds failing to beat the S&P500 average return for the past 10 years according to Cambridge Associates.

Source: Cambridge Associates

Without quality deal flow, most venture funds are poised to under-perform or fail altogether. Missing out on a deal that could have returned your fund because you didn't invest in cultivating your online brand with content is borderline negligent.

Keep readng this article at VC content marketing agency,'s blog

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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Unlock new opportunities and markets by taking your brand into the brave new world.

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Steve Glaveski

Steve Glaveski is the co-founder of Collective Campus, author of Time Rich, Employee to Entrepreneur and host of the Future Squared podcast. He’s a chronic autodidact, and he’s into everything from 80s metal and high-intensity workouts to attempting to surf and do standup comedy.

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