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Creativity is Having Many At Bats

Creativity is Having Many At Bats
What's new: K-Startup Grand Challenge 2020 for Australian/New Zealand Startups! More information here.

Creativity is Having Many At Bats

Customized baseball bats, personalized shampoo and dog food formulated for individual dogs — these were just some of the ideas that Netflix co-founder, Marc Randolph, pitched to Reed Hastings, before coming upon the idea that would eventually become the streaming service we all know and love today.

Threshold, Reaper, Fertile Ground — just some of the critically and commercially unsuccessful titles that author Ben Mezrich penned before he struck gold with Bringing Down The House and Accidental Billionaires, books that would be adapted into the box office hits, 21 and The Social Network, respectively.

Projects in the Jungle, I Am the Night, Metal Magic… these are just some of the handful of forgotten albums that prominent heavy metal band, Pantera, released throughout the 1980s, before finally striking oil with their 1990 release, Cowboys From Hell.

A Numbers Game

As Jeff Bezos of Amazon puts it, “we all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs”.

Author, Adam Grant, echoed these sentiments, saying that “you need a lot of bad ideas in order to get a few good ones. One of the best predictors of the greatness of a classical composer is the sheer number of compositions that they’ve generated. Bach, Beethoven and Mozart had to generate hundreds and hundreds of compositions in order to get to a much smaller number of masterpieces”.

Your probability of success inevitably increases with every swing you take. The laws of the universe are on your side. Not only that, but you get better at swinging the bat the more you do it, further bolstering the probability of hitting a home run.

As 80s rock God, David Lee Roth, put it during an appearance on the Joe Rogan Experience — “it took us 5 minutes to write (fan favorite) Running With The Devil…after honing our craft playing clubs for twenty years”.

Know When To Stop

But here’s the thing. This is all contingent on not overinvesting time, money and energy into the wrong things so that you free up space to take those subsequent shots. We are all liable to fall victim to the sunk cost fallacy and keep investing in a sinking ship because we’ve invested so much time and money into it already.

Consider my Medium posts. I’ve published 175 articles in the past three years. Most of these have bombed (this one might too!) — most get little to no engagement. But about once out of every ten swings, I hit a home run, a post like this one that went ‘viral’, thanks to a little love from Naval Ravikant, and received over 17,000 views in a short amount of time.

Get Swinging

So stop overthinking things and just start — don’t overestimate what you can achieve with one swing, but have belief in what you can achieve with 100.

And get swinging.


22 Ways to Get Buy-In for Corporate Innovation

This report draws on our work driving change at large companies as well as from thought leadership in the space of not just management literature, but also evolutionary biology, psychology and sociology, because in order to see things clearly and influence human behaviour, we need to think holistically.

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create a more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, author of Wiley book, Employee to Entrepreneur: How to Earn Your Freedom and do Work That Matters, Harvard Business Review contributor, author of the Innovation Manager's Handbook vol 1 and 2, host of the Future Squared podcast, and keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski

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