WHY PLAY?

We hear it all the time. "It takes us months to go from idea to prototype". Oftentimes, the prototypes that are built focus too much on the product and its features instead of testing for customer appetite or business model validation.

Companies are also oftentimes constrained by group-think and a narrow world view that comes from inside the building, indoctrinated thinking.

This is because most traditional organizations have been designed merely to deliver on an existing business model, but not to create new ones; to play defence and keep the ship afloat instead of steer a change in direction.

In this workshop, you’ll work with accredited facilitators to learn the value of play in all sorts of problems and big company pursuits, such as:

• Change management
• User experience
• customer experience
• brand development
• new innovations
• risk management
• client engagement
• project management
• marketing collateral design
• and more...