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You’ve no doubt heard a lot about NFTs or non-fungible tokens by now. If for whatever curious reason you haven’t, they’re essentially a form of digital goods that can be purchased and traded online, much like art is traded in the real world. A number of brands are now realizing the brand and revenue-building potential of NFTs.
Many large organisations are guilty of taking old, oftentimes broken, processes born out of 20th Century necessity and digitising them. Such pursuits are internally heralded asshiningexample of innovation and digital transformation. However, this usually amounts to little more than expensive and at best incremental improvements.
In this ebook, we provide a brief overview on the history of money, the origins of blockchain, what it means for industry incumbents and what they can do to best prepare and respond to these imminent changes to BAU.